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Marketing Mix Modeling

Know which marketing investments actually drive prescriptions

Measure true ROI across every commercial channel — rep visits, digital, conferences, peer-to-peer — and reallocate budget to the tactics that truly move the needle.

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Marketing Performance — metrics, revenue contribution, budget allocation
CHANNEL ROI COMPARISON
Rep Visits
3.6×
Digital Ads
2.4×
Peer-to-Peer
2.1×
Conferences
1.8×
Recommendation: Shift $800K from conferences to rep visits — projected +0.4× ROI
The Challenge

Most commercial teams are flying blind on marketing ROI

Without proper attribution, budget decisions are based on assumptions — not evidence — leading to systematic overspending on low-impact channels.

No cross-channel attribution
Without unified measurement, it's impossible to know whether a prescription was driven by a rep visit, a digital ad, or a conference.
Budget decisions based on habit
Spend allocations are often carried over from prior years without objective evidence of what's actually working now.
Saturation and diminishing returns missed
Teams keep investing in saturated channels long past the point of diminishing returns — without the models to see it.
Features

Marketing attribution built for regulated industries

Cross-Channel Attribution
Unified attribution model covering rep visits, digital, conferences, peer-to-peer, and speaker programs.
Budget Optimization Engine
AI-powered recommendations for optimal spend allocation to maximize Rx volume within your budget constraints.
Saturation Curve Modeling
See exactly where each channel hits diminishing returns so you can shift budget at the right time.
Incrementality Testing
Design and measure A/B experiments to validate marketing impact with statistical confidence.
Executive Reporting
Board-ready ROI dashboards that translate model outputs into clear, actionable investment decisions.
AI MMM Optimization Agent
Continuously monitors channel performance and surfaces reallocation recommendations before the next planning cycle.
Results

The commercial impact of knowing your true ROI

2.8×
Average improvement in overall marketing ROI after adopting MMM-driven budget decisions
25%
Average budget reallocation identified as wasted on low-ROI channels in first 90 days
Continuous
AI Agent monitors channel performance and surfaces reallocation opportunities in real time
AI Insights & Agents
Product Views

See it in action

Budget Allocation Studio — channel budgets with auto-optimize
Budget Allocation Studio
Channel Performance Summary — ROI, MROI, saturation by channel
Channel Performance Summary
Recommended Reallocation — current vs optimized allocation
Recommended Reallocation
Saturation — Spend vs Saturation Point by channel
Saturation
Marginal ROI by Channel — break-even analysis
Marginal ROI by Channel
MMM Studio — Scenario planning and budget modeling
MMM Studio
MMM Studio — Channel Mix optimization
MMM Studio
MMM Studio — Response Curves by channel
MMM Studio
MMM Studio — Summary with +$8.9M optimization
MMM Studio

Stop guessing on marketing ROI

See how Marketing Mix Modeling can show you exactly which channels drive prescriptions — and where to move budget next cycle.

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